End-to-end solutions covering library prep, sequencing, and informatics with >$1B investment in our product roadmap
Channel partner program
Illumina global channel partners are a robust network of authorized distribution partners. The Channel Partner Program is designed to help businesses grow revenues by leveraging the power and successes of Illumina next-generation sequencing and array-based technologies.
Access growth opportunities to unlock the power of the human genome
NGS market leader
Platform for growth
Channel Partner programs, experiences, and systems to accelerate your growth and extend the reach of genomics to your customers
Corporate social responsibility
Deepen your impact on human health and by serving as a champion for patients, our communities, our people, and our planet
Types of channel partners
Value-Added Distributor (VAD)
Markets, resells, distributes, and services the full portfolio of Illumina products across the territory.
Distributor
Markets, resells, and distributes the full portfolio of Illumina products across the territory. Eligible for Channel Partner Program.
Aggregator
Facilitate transactions for limited end customers or products within the territory due to customer requirements or need for product bundling.
Lead-gen provider
Provide sales and marketing services within a certain segment or territory for a commission.
Your platform for growth
The Illumina Channel Partner Program supports your journey from onboarding to your first sale and beyond.
Tailored to your role
Persona-based curriculum across a variety of roles including Senior Management, Sales, Marketing, Field Service Engineer, Field Application Scientist, and others
Automated through learning management system
Strengthen your team’s skills via trainings, which will be automatically assigned and tracked through our Learning Management System for a streamlined workflow
Self-service access
All onboarding and continued learning content is available on-demand through our Illumina Content Engine
Comprehensive curriculum
Content and trainings will cover the Illumina product portfolio, key applications, market segments, and professional development
Commercial trainings
- Sales trainings for New Product Introductions
- Product features & functionality
- Target customers and relevant value propositions
- Market participants information
Customer-facing materials
- Product overviews
- Key benefits
- Workflow overviews
- Technical specifications
Data sheets and spec sheets
- Performance parameters
- Applications
- Ordering information
Customer stories and interviews
- Success story examples across market segments with key challenges and solutions delivered
Training
- In-depth training on NGS sequencing technology
- Hardware
- Applications
- Bioinformatics
- Support on-system compliance
Field support
- Technical support through phone & e-mail
- Escalation and 2nd level support from experienced Illumina Service Engineers & Application Scientists
- Troubleshooting
- Diagnostics
Marketing Central
- Provides the tools for creating an annual marketing plan & strategy
- Position and utilize the Illumina brand in your marketing programs
- Repository for printable assets, logos, images, and product photos
Demonstration Unit
- Enables the purchase of a demo unit for our channel partner business growth to showcase and do proof of concepts
- Helps establish the channel partner as the Illumina technology expert in their region
New to NGS training
- New to NGS Trainings help drive prospective customers who are looking to transition to Next Generation Sequencing (NGS)
- Introduce customers to the Illumina portfolio while educating them on core NGS concepts
Certified Pre-Owned
- Certified Pre-Owned (CPO) instruments provide another avenue for growing business with customers
Territory plan
Help you build your pipeline with a sales plan that tracks progress across key market segments, product types, and accounts
Opportunities
Manage your customer opportunities to enable accurate pipeline health analysis
Quotes
Request quotes in one platform in collaboration with your Partner Account Manager
Trainings and user guides
Direct links to trainings and quick reference guides for the Illumina Channel Partner Portal, the Illumina Content Engine, and other tools
Quarterly newsletter
Quarterly updates on the Channel Partner Program sent to your entire organization
Best practices sharing
Opportunities to learn and to share best practices with Illumina and other Channel Partner organizations
Partner and customer experience
Annual surveys will capture feedback from Channel Partners and end customers to identify ways to optimize the Partner and Customer Experience
Global Advisory Council
A cohort of Elite Channel Partners that serve as the voice of the broader partner community, collaborating with Illumina to address key market needs
Escalating tiers and benefits
Reward you across a tiered program, where increasing performance expectations also provide higher benefit value
Tailored to your region
KPIs (Key Performance Indicators) and Benefits are selected based regional strategies
Cross-functional effort
KPIs across a variety of functional areas are considered in measuring Channel Partner performance
Automated scorecard
The performance management scorecard is refreshed daily, and can be sent to you monthly